What You're Actually Selling
Brands aren't buying silver, gold, and platinum tiers. They're buying three things at once: the anchor, the moment, and the proof. The properties that close are the ones who sell all three.
Read the full piece →About Me
Meet Rex Grayner
I'm Rex Grayner. I've spent 25+ years in youth and amateur sports, most of it building the kinds of partnerships and revenue streams you are thinking about right now.
Most recently I was SVP of Business Development for the largest operator of multi-day junior golf tournaments in the U.S., where I closed multi-year partnerships with brands like GEICO, Dunlop Sports Americas, Revelyst, Cirkul, IMG Academy, and AdventHealth. In just over three years I secured $2.7 million in sponsorships and helped scale revenues by 20%. Before that I founded and ran Student-Athlete Showcase for nearly 20 years, helping 15,000+ families navigate their college recruiting journeys. I hold a Master's in Sport Management from Central Michigan University, a BA in English from UC San Diego, and was a Denver Business Journal “40 Under 40” recipient.
Today I work as an extension of your team. I show what needs to be fixed, then build your sponsorship infrastructure, price the assets, create the packages… and then I go sell it to brands who elevate the experience for your families.
My view: the right sponsorships don't just write a check. They show up for the families on the field. Done right, the brands you bring on become part of why families return, not a reason they tune out. That's the bar I set for every deal.
You don't need to hire a full-time person, train them, and hope it works out. You can partner with someone who's done the work before, who can show you what your program is actually worth, and who starts generating revenue quickly. If that sounds like what you need, let's have a conversation.